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Stronger Together: Building Bridges Between Major Gift Officers & Donor Relations

Marletta Boyd II and Kapria Jenkins Morrell

Wednesday, September 25
3:30 – 4:30 PM

Session Description 

It’s not a myth, Major Gift Officers and Donor Relations Professionals can have a harmonious relationship. Hear how one nonprofit inspires a culture of collaboration and trust across philanthropic teams to ensure donors fall in love and stay in love. Included will be strategies on how to build shared vision and commitment in three essential areas:

  • Organizational Structure & Its Effect on Fundraising
  • Data-Driven Fundraising: Data, Analytics & Tracking, Oh My!
  • Year Round Donor Engagement & Stewardship

Participants will learn how to:

  • Establish simple (but effective) strategies to foster synergies across philanthropic teams
  • Use data to build relationships (internally and externally) and make better decisions
  • Have an influential seat at the table at every stage of the donor journey
  • Develop inspiring donor engagement and stewardship plans by harnessing the power of cross-departmental collaboration

This session is for anyone looking to gain insight on how to have a strong, collaborative relationship with the development team.


About the Presenters

Marletta Boyd II
Director, Individual and Foundation Philanthropy
The Children's Center

Marletta Boyd II has been with The Children’s Center for over 6 years and is responsible for the development and execution of strategies surrounding individual and foundation engagement and financial support, which includes gift development, donor stewardship, multiyear giving program management, and the grants lifecycle. Prior to relocating back to her hometown of Detroit, Marletta worked for Microsoft Corporation in Seattle Washington as a Finance Manager. In addition to providing financial leadership for business groups that accounted for multimillions across 40 countries, Marletta was responsible for diversity efforts to recruit, retain, and grow women and underrepresented minorities in the Finance discipline, and worked directly on Microsoft’s $90M charitable employee giving campaign. Marletta currently sits on the boards of the Detroit Economic Club Young Leaders and Purposeful Youth International, and is a recent Detroit Regional Chamber Leadership Detroit XXXVII graduate.

Kapria Jenkins Morrell
Director, Corporate Philanthropy
The Children's Center

Kapria Jenkins Morrell has more than 15 years of experience in philanthropy, PR and marketing. She likes to call herself a strategist, influencer and change agent. But her true super power is bringing ideas and people together to create social impact. In her current role as Director of Corporate Philanthropy, Kapria gets the privilege of aligning corporations’ greatest capital (people, time and money) with the needs of the children and families at The Children’s Center. Kapria’s responsibilities also include developing and executing strategies to increase fundraising efforts through event sponsorships, programmatic funding, and volunteer engagement. Prior to transitioning to the nonprofit sector in 2013, Kapria worked in Detroit city government as a Communications Director and iHeartMedia as an Executive Producer and On-Air Host. Currently, Kapria serves as a mentor with the AFP, MI Greater Detroit Mentorship program and is active in ministry at Mosaic Midtown Church.


Session Details

Target Audience

Healthcare, Religious Organization, Arts Organization, Environmental Organization, Advocacy Organization, Social Services, Other non-profit

Expertise

Suitable for all levels

Shop Size

Suitable for any size shop

Session Keywords

Donor Experience, Metrics, Relationship-Building, Strategy, Working With Frontline Fundraisers

Learning Objectives

Participants will learn how to:

  1. Establish simple (but effective) strategies to foster synergies across philanthropic teams
  2. Use data to build relationships (internally and externally), make better decisions, and have an influential "seat at the table" at every stage of the donor journey
  3. Develop inspiring donor engagement and stewardship plans by harnessing the power of cross-departmental collaboration