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Spice Up Your Individual Stewardship Plans

Avery G. Howard and Brittany Fowler

Wednesday, September 25
3:30 – 4:30 PM

Session Description 

This session with give stewardship and donor relations professionals the tools to successfully create Individual Stewardship Plans (ISPs). ISPs are a great way to learn about your donors in an effort to engage them with your organization for stewardship and cultivation purposes. Once you have the tools necessary to create an ISP we will highlight special stewardship touches that can be made with your donors throughout the year, from birthday's to special recognition events. One of the most impactful touches we've been able to create are Individual Impact Books. These books are highly regraded by our top donors due to them being customized to the philanthropic and engagement history of the donor.

About the Presenters

Avery G. Howard
Assistant Director of Stewardship
University of Tennessee, Knoxville

A native of Huntingdon, Tennessee, Avery graduated from the University of Tennessee, Knoxville’s, Herbert College of Agriculture in 2013. He began his career at UT in October 2013 with the College of Arts and Sciences as a Development Assistant. In June 2015, Avery joined the Office of Stewardship and Donor Relations as the Assistant Director of Stewardship.

While learning the operations from the ground up, he takes a great interest in endowment reporting for donors. He has a keen concern for seeking out accurate information and ensuring campus colleagues are utilizing donor funds to the fullest of their intent. Avery works closely with the Office of Financial Aid & Scholarships to ensure that more than 400 Central Campus scholarships are awarded in a timely manner. He also oversees the campus pledge reminder process to guarantee donors are aware of when their scheduled payments are due. Avery is privileged to be on campus for more than 12 years.

Brittany Fowler
Senior Director of Stewardship and Donor Relations
University of Tennessee, Knoxville

Brittany Fowler has been passionately serving the University of Tennessee, Knoxville, since July 2015. She works with alumni and friends of the university to ensure that all gifts are thanked timely and appropriately and promotes donor retention by showing the impact of gifts across campus through various outlets including mail, email, social media, scholarship thank you letters, handwritten notes, website, and donor events throughout the year. As senior director of stewardship and donor relations, she manages the stewardship team and the stewardship of major and principal gifts. She manages 15 individualized stewardship plans and works with the stewardship and communications teams on personalized impact updates. Brittany has a bachelor’s degree in management from Clemson University and will be getting her master’s degree from UT this December.

Session Details

Target Audience

Private College/University, Public College/University, Private Secondary School


Suitable for all levels

Shop Size

Suitable for any size shop

Session Keywords

Custom, Individual Stewardship Plans, Major Donors