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Campaign Stewardship for Gifts to Access and Opportunity

Mitra Keykhah and Peggy Moorhead Seas

Wednesday, September 25
2:00 – 3:00 PM

Session Description 

One of the most critical elements of delivering excellent stewardship is building a donor relations strategy before a gift is made. This session will explore the steps - from strategizing with frontline colleagues to collaborating with campus partners/program administrators - required to make sure that a stewardship plan is both inspiring and feasible. Specifically, we will share our experience in building a campaign stewardship framework for the University's newest giving opportunities that support first generation and low income students. The framework includes expectations for endowed fund reporting, ways to encourage student participation in the stewardship process, the development of individual stewardship plans, and the application of key diversity and inclusion principles. We will also share our process for developing a new tool called a "stewardship snapshot," which, for gifts of each type and level, provides frontliners with key elements of the donor experience. In addition, we will share a new user friendly student portal that is helping students participate in the stewardship process.

About the Presenters

Mitra Keykhah
Assistant Director, Donor Relations
Princeton University

Mitra Keykhah has been Assistant Director of Donor Relations at Princeton University for the past seven and a half years, where, among other responsibilities, she is the stewardship liaison for Access and Opportunity, and has been an advocate for diversity and inclusion within Donor Relations. Prior to her role at Princeton, Mitra worked in development at StoryCorps, the national oral history project, where she was responsible for fundraising campaigns, government and foundation grants and reports, and board relations. Mitra holds an AB from Princeton University, and Master’s degrees from the London School of Economics and the Annenberg School for Communications and Journalism at the University of Southern California.

Peggy Moorhead Seas
Director, Donor Relations
Princeton University

Peggy Moorhead Seas is Donor Relations Director at Princeton University, overseeing acknowledgment, recognition, and impact reporting programs.  In addition to other development roles at Princeton, where she began in 2009, Peggy was also VP for Development at the Woodrow Wilson National Fellowship Foundation and worked for several years in prospect research and strategic planning at the Metropolitan Museum of Art.  She holds a B.A. from New York University, M.A. from Columbia University, and pursued doctoral work in art history at the Graduate Center of the City University of New York.

Session Details

Target Audience

Private College/University, Public College/University, Private Secondary School, Other non-profit


Suitable for all levels

Shop Size

Suitable for any size shop

Session Keywords

Acknowledgements, Campaigns, Diversity & Culture, Donor Experience, Foundational Elements of Donor Relations, Inspiring Change, Reporting, Scholarships, Social Media, Strategy, Technology, Working With Frontline Fundraisers

Learning Objectives

  1. How to develop a stewardship snapshot.
  2. How to leverage technology to inspire more student participation in the thank-you process.
  3. How to apply diversity and inclusion principles in stewardship.