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ThankView & You: The Impact of Video Stewardship

Claire Broadhead

Wednesday, September 25
11:30 AM – 12:30 PM

Session Description 

The more we learn about new best practices in philanthropy, experts agree that paper acknowledgments mailed to donors are more often for tax-purposes and record-keeping than true, meaningful connection. This means that other, more innovative and interactive acknowledgment methods are stepping in to set a trend. In this session, we will discuss the power of video stewardship to tell stories, share impact, and inspire increased support and engagement within your donor groups. You will come away with real-life examples, an actionable implementation plan, and inspirational ideas to initiate (or expand upon) your shop's video stewardship strategy. Please join me for an informative and innovative session!


About the Presenter

Claire Broadhead
Cultivation and Stewardship Manager
Greater Chicago Food Depository

Claire Broadhead serves as Cultivation and Stewardship Manager at the Greater Chicago Food Depository, a food bank organization that serves over 800,000 individuals annually, with an individual fundraising budget of $19M in FY19. There, she oversees the individual giving team's stewardship strategy that encompasses major and mid-level gifts, annual fund, cultivation events, and membership societies, all while supporting her colleagues in an ongoing capital campaign with a goal of $50M. Originally from Detroit, she has called Chicago home since 2006. She and her husband live happily with two rescue pups - enjoying road trips, record collecting, trying new restaurants, and long walks on the beach.


Session Details

Target Audience

Private College/University, Public College/University, Private Secondary School, Healthcare, Religious Organization, Arts Organization, Environmental Organization, Advocacy Organization, Social Services, Other non-profit

Expertise

Suitable for all levels

Shop Size

Suitable for any size shop

Session Keywords

Acknowledgments, Campaigns, Donor Experience, Donor Retention, Storytelling

Learning Objectives

  1. Introduce attendees to the power of video stewardship to tell stories, share impact, and inspire increased support and engagement within their donor groups.
  2. Describe the many ways in which video stewardship can be used for: major donors, campaign updates, loyal/membership donors, event attendees, volunteers. Share video examples and recommend ideas for implementing a video stewardship program in a shop of any size, with staff of any experience level (introductory associates to executive leadership team).
  3. Inspire ADRP colleagues within stewardship and donor relations fields at their respective organizations to utilize video stewardship in their annual plans.