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Rethinking the Campaign Kick-off

Meghan Shoven and Mark Terranova

Wednesday, September 25
11:30 AM – 12:30 PM

Session Description 

Live experiences remain a very powerful way for you to bond with your key audiences. In the campaign lifecycle, no single event sets the tone more than the kick-off or launch event. However, changes in technology, demographics, and overall communication continue to change how advancement and event professionals are thinking about and planning for these events. Learn more about what your audiences are looking for from events and explore different modes of storytelling (including technology trends such as VR/AR), and see why connecting emotionally with your audiences is more important than ever.

Participants will be able to:

  • Better understand current trends and best practices when planning for and implementing campaign kick-off and launch events
  • Better articulate how to implement their campaign vision in powerful, emotional, and engaging ways using best practices in storytelling and storytelling techniques
  • Articulate clear strategies for engaging key stakeholder groups through live experiences

About the Presenters

Meghan Shoven
Associate Director of Donor Relations for Campaign Engagement
Santa Clara University

Meghan Shoven is the Associate Director of Campaign Engagement at Santa Clara University.  She is responsible for the design and execution of Santa Clara's comprehensive donor engagement strategy for the capital campaign, implementing donor events internationally from salon dinners to large scale roadshows. She joined Santa Clara in 2014 as Assistant Director of Donor Relations, where she oversaw the evaluation, creation and strategic development of University giving societies.Prior to her work at Santa Clara University, Meghan was a Distinguished Events Specialist and Senior Manager, Relay For Life at the American Cancer Society Silicon Valley Chapter.  She began her work in the development field in 2010 at the Stanford University Office of Development, serving on the Learning & Performance team.  She holds a bachelor's degree in Psychology from Santa Clara University and is currently working on her Masters in Business Administration.

Mark Terranova
SVP, Client Engagement
August Jackson

With almost 20 years of experience in program development and institutional advancement for higher education institutions and nonprofit organizations, Mark leads August Jackson’s higher-education client engagement team. Mark works closely with clients to discover and share their core character and values in their own voices through storytelling, and develops strong relationships to help them maintain a successful and sustaining program. His client work includes projects for MIT, NYU, Duke, UNC, William & Mary, Carnegie Mellon, and Santa Clara, and a number of nonprofit clients, including the Smithsonian Institution.

Prior to joining the AJ team, Mark held leadership positions in higher education and nonprofit organizations, including roles in development, foundation relations, capital campaigns, and professional development. Mark has served as an advisor to the National Academies of Science, the National Science Foundation, and the Corporation for National and Community Service on issues related to education access and closing the achievement gap. He currently serves on the board of the Children’s Scholarship Fund Baltimore.


Session Details

Target Audience

Private College/University, Public College/University, Private Secondary School, Healthcare, Religious Organization, Arts Organization, Foundation, Environmental Organization, Advocacy Organization, Social Services, Other non-profit

Expertise

Suitable for all levels

Shop Size

Suitable for any size shop

Session Keywords

Campaigns, Donor Experience, Events, Inspiring Change, Storytelling

Learning Objectives

  1. Participants will be able to better understand current trends and best practices when planning for and implementing campaign kick-off and launch events
  2. Better articulate how to implement their campaign vision in powerful, emotional, and engaging ways using best practices in storytelling and storytelling techniques
  3. Articulate clear strategies for engaging key stakeholder groups through live experiences.